Why we said no to VC funding

When Mark and I started full-time on Yarno in May 2016, I had no idea what I was getting myself into. I’d never run a business before, let alone a startup. As Kate, my very supportive wife says, my Yarno journey has been the equivalent of an MBA - both in learning and expense!

We decided early on to fund Yarno ourselves, affectionately known as "bootstrapping". We saved some money so we could afford to work without a salary for a period of time. Mark was freelancing as a digital project manager, while I was focused on creating the Yarno platform. We didn’t consider Venture Capital (VC) funding at all in the early days, since we didn’t know where we were going to focus or what our product was.

Bootstrapping Yarno has given us the freedom to make our own decisions. And it’s also given us much grey hair, since our business and personal finances are inextricably linked.

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