Why We Set Up a Customer University (And Why You Should Too)

Customer training isn’t a radical new idea. For years, businesses have been offering information to their customers about how to best use their product or service. It’s why IKEA gives elaborate step-by-step instructions on how to put together your new KVIKNE wardrobe – that’s customer training.  

However, the way we educate our customers is evolving. With new technologies come new, more sophisticated, ways to educate customers. This is how creating a customer university with a learning management system emerged. 

Think HubSpot or Zendesk – over the last few years they’ve exploded in popularity. And we, at LearnUpon, like so many other organizations, are capitalizing on this opportunity. Today, we’re sharing our story; here’s why we decided to deliver training to our customers and why believe you should too.