Why You MUST Have a Free Lead Magnet

Before COVID-19 hit, I used to head down to the local craft markets every Saturday morning.

I’d always grab a fresh mango smoothie, a coffee, browse the local craft, buy a crystal or two and pat dogs without asking the owners.

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One particular morning, I noticed that a brand new fruit smoothie van had pulled up next to the smoothie van that had been there for 10 bajillion years.

“Oooohhhhh dramaaaaaa” I thought, as I stuffed a pork dumpling into my mouth.

Competition like this, in such a tiny town, was bound to cause some kind of real-life soap opera “The Battle of The Mango Men”.…. 

I watched to see what would happen.

The old guys had their stream of regular customers queuing around the Boab tree, whilst the new guys looked out nervously from their empty stand.

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