Why you need a customer training program, and how to do it right

You have probably long before embraced employee training. But, depending on your industry, you might want to train your customers as well.

Customer training is exactly what it sounds. It’s educating your customers on how to use your product so that they get the maximum benefit from it. But when we say products, we don’t mean a pair of sneakers. And when we say training, we don’t mean a YouTube video on “how to tie your new shoelaces in less than 30 seconds.”

Customer training is more common for SaaS and tech products. Depending on the product’s complexity, customer training can be entirely self-paced and simple in form, like FAQs and user forums. Or, it can take the form of guided onboarding and on-site demonstration.

What are the advantages of a customer training program? Is it worth the investment? And what do you need to know to train your customers right? This post, just like a successful customer training program, will answer all your questions.