As consumers, we’re a demanding bunch. We expect personalised, relevant, instantaneous information at our fingertips, and what we expect in our daily lives inevitably filters down to our expectations of workplace learning. Learners know that if they need information, it takes a matter of seconds to find it on Google. The problem is, that information is often far from relevant, and even further from your organisation’s policy or culture. We need to compete with Google by creating point-of-need learning tools that essentially offer learners a better service. No mean feat.
It barely raises an eyebrow to hear that Google and its properties now control a massive 90% of all web searches. And the experts say that things aren’t going to be slowing down for Google anytime soon. They’ve become the undisputed ruler of search tools…and phones, advertising, publishing tools, apps, maps and stats. The list goes on.
Tags: Blog • coaching • Google • Knowledge Management • Onboarding and induction • performance support • personalisation • point of need • point of need tools • practice • Technology • Webinar