Why You Need to Market Your Training Courses

Just because you build a training course, and list it in your LMS, doesn't mean your target audience will automatically come flocking to enjoy your masterpiece. Creating a course is no different than creating any other product. You need to market that product.

Training courses are developed for many reasons. Some courses only require idle threats like compliance deadlines. And training professionals can easily get too comfortable creating training courses that are mandatory. With mandatory courses you simply need to communicate the information and consequences of non-compliance.

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