Why your child is hooked on Fortnite

Is your child hooked on Fortnite? Or any other video game, device or social network for that matter? Wondering what the appeal is and why they sometimes find it hard to get off the device?

Well their obsession is no accident and not a defect on their behalf either! Instead, it is a well thought out, research backed set of criteria that creators have employed to ensure that the game has the greatest chance of hooking in those little (and big) gamers. 

Nir Eyal, author of “Hooked” and “Indistractible”, created the Hook model to show companies how to cultivate consumer habit in order to result in people’s investment. That same “Hook Model” can help us understand how game creators also use this, to ensure our young gamers are spending increasing amounts of time playing games like Fortnite, and ensuring they return time and again.