Why Your Company’s Purpose Must Go Beyond Making Money

Twenty years ago Jay Shah got his first job in finance and in the course of a year, he went from selling credit cards to collecting overdue balances on those same cards. It didn’t take him long to figure out the industry had some things backward, and he wanted to be part of a company doing it the right way. 

Fast forward to 2019. Shah is now the CEO of Personal Capital, a hyper-growth financial services and technology firm who exists to bring clarity and confidence to financial lives.

I sat down with him for an interview on the Follow My Lead Podcast and as we wrapped, I thought, “I don’t know another company in the finance world this purpose-driven.”

The words purpose-driven and finance don’t seem to even go in the same sentence because of a vast majority of people think the purpose of a finance company is “making money.” While making money is incredibly important for any business, not just in finance, a purpose-driven organization connects its mission to a deeper meaning in order to align its employees and make better business decisions.

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