Why YouTube Copyright Practices are Important to Teachers

YouTube has an elaborate (and pretty darn impressive) digital process for detecting and dealing with copyrighted content that has been uploaded by users that do not own the copyright.  You have seen it everywhere.  Users lip syncing to their favorite songs, creating music videos, and uploading content recorded from their TVs.  Even many school systems are uploaded copyrighted music and video!

YouTube and many copyright holders don’t seem to mind, but their reasoning should be very important to you.

Most copyright holders have chosen to allow their content to be used, but rather than block it they benefit from its presence.  When the YouTube bots determine that copyrighted content has been uploaded, it instantly checks back to the copyright’s owners to see how to handle the uploaded content.  If the copyright owner has opted to benefit financially (which most have), YouTube will automatically include ads and links on top of the video…none of which you can control.

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