Review websites have been part of our daily lives ever since we started buying products online. Reviews date from many decades before but were controlled by media and very few sources. Nowadays, thanks to the democratization of the Internet, people can submit what they think of a product or a service. When it comes to edtech solutions, these reviews help institutions sort products before launching an official selection process.
In this situation, institutions will browse specialized review websites, such as G2 or Capterra, to read the comments and evaluations made by users of the different solutions. On the vendor side, if companies want to appear on some of these sites, they subscribe. Then, reviews start to appear. Everything (theoretically) works on both sides.
Tags: listedtech