Writing for eLearning, Part I: Concise and Compelling

Everyone needs a great learning management system (LMS), from a business to a learning professional to an end-learner. But when it comes to your job as an eLearning professional, you and your staff need more than a fantastic LMS. And that’s because even if your LMS has all the amazing bells and whistles that make it a top-of-the-line technology supporting your efforts, there’s at least one thing it can’t do for you: Write the content! I’ve written before about how important this is (see eLearning Content Needs Great Writing), so now it’s time to get into some nuts and bolts about making it happen.

Concise Writing 101

William Strunk Jr. published The Elements of Style in 1918, and one of his former students, E. B. White revised and expanded it into one of the leading style manuals for writers, commonly referred to as Strunk & White. Strunk said this about brevity: A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. Words to live by!

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