WTF Does Marketing Have to Do With It?
Are you a marketer? Take a few moments to seriously consider your answer.
If you answered no, I’d like to suggest that, as Seth Godin says “Everybody is a marketer”
We either don’t realize this or equate salespeople with shady characters who try to steal our attention, lie to us, and swindle us into buying things we don’t want. If you’re in that camp, I’d ask you to consider a few things.
Learning & development professionals want to make change happen, influence culture, and help people succeed, don’t they?
What are the best ways to convince your leaders, your co-workers or your stakeholders to action? What’s the best way to convince them to support your efforts or join your cause?
The answer depends on a lot of factors, but none of them involve elearning tools or learning management systems. If you want to really connect with your people and get better results ,you should seriously consider trying out some marketing tactics.
