xAPI, JTBD, LTG: Abbreviated Insight into Tim Martin’s ATD TechKnowledge and Learning Technologies Presence

Happy new year! We’re diving head first into events this year. Tim Martin is acting as our fearless leader as he presents two sessions at ATD TechKnowledge–one about xAPI and one about Jobs to be Done (JTBD)–in San Jose and attends Learning Technologies in London.

Tim Martin will talk about Clayton Christensen’s idea of Jobs to be Done at ATD TechKnowledge

 

To kick us off, his ATD TechKnowledge session, “Uncovering the true jobs to be done of L&D software,” takes place Wednesday, January 24 from 11:30 – 12:30 in room 210BF. He gave a similar presentation at DevLearn that I was lucky enough to attend. I walked away with an understanding that the software we think we need rarely solves the problem we have. The brainstorming strategy Tim will provide is great at helping you identify the “job” of your solution. I’d recommend this session if you’re going through a software procurement process or plan to in the next year or two. I’d also recommend this session if you are a vendor looking to understand the reason consumers ultimately purchase your product.

Read the full story by

Tags:

RELATED READS
18 Top Learning Systems Trends to Watch in 2018 8 Common Errors To Look For When Revising eLearning Content

From our Network

We are updating our Privacy Policy, so please make sure you take a minute to review it. As of May 25, 2018 your continued use of our services will be subject to this new Privacy Policy.
Review Privacy Policy OK