You are the Learner’s Advocate

Today’s inspirational nugget puts us in our learner’s shoes. The content we create doesn’t get sent out into the void, never to be seen again. Real people have to sit at a desk and consume whatever we create, right along all those 6-second Vines and 140-character tweets.

To be an advocate for your learner, you need to consider all of the other things competing for their attention. Grab your learner’s attention and hold it. The big question is: How?

Who are your learners?

The first step in figuring out how to keep your audience’s attention is to understand your audience. You can’t be an advocate for anyone if you don’t understand who they are or what they do.

Are you creating training for:

Faculty or students Supervisors or Call Center reps Salesperson or IT professionals

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Learning Technologies Event London - 2016 Hat Tip: What Do Customers Want? 4 Basic Things – MHI Global
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