You – Yes, You! – Can Make a Professional Training Video

It’s hard to imagine employee training without videos. Chances are, every single person reading this article has watched at least one corporate training video at some point. It seems like trainers went directly from stone tablets to video cameras! Video is often part of an instructional design plan, and it can be a great way to illustrate the “moving parts” of a procedure or process.

So why are so many training videos so… bad? Why does this ubiquitous element of corporate training often leave trainees rolling their eyes?

The answer is simple: Trainers aren’t video producers. And unfortunately, in today’s budget-conscious world, most training organizations won’t spring for a professional production company — everyone seems to be moving toward end-to-end designers and away from specialization. we’re stuck with a world of mediocre-at-best training videos? Will video in training end up on the cutting room floor of history?

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