Your Course Won’t Sell Itself

When creating an online course to sell there are two major challenges. First, you have to create a course worth buying. This requires market research and crafting your value statement in a way that resonates with your audience.

The second major challenge is getting customers. Specifically, marketing your course.

When you market anything online there isn’t just one way to do it.

You should have multiple approaches to your marketing efforts all running at the same time – but not too many as you don’t want to get stretched to thin.

You may find that in the beginning you have various strategies:

Networking on LinkedIn Blogging and article writing Facebook Ads Google Adwords Posting in forums Purchasing ad-space on related websites

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